Kerala’s Green Push: Munnar to be Branded as a ‘Responsible Tourism Destination’

                 

Introduction: Munnar’s Sustainable Makeover

The Kerala government has initiated a mission to transform Munnar, one of India’s most scenic hill stations, into a ‘Responsible Tourism Destination’ by December 2025. This initiative aligns with global tourism trends that emphasize sustainability, inclusiveness, and carbon-conscious travel.

The goal is to showcase Munnar not just as a picturesque tourist spot, but as a model for eco-friendly, gender-inclusive, and community-driven tourism.

Investment in Sustainable Tourism

To support this initiative, the government has sanctioned ₹50 lakh. The funding will be used for:

• Promoting net-zero tourism (minimizing tourists’ carbon footprints)
• Protecting the local ecosystem
• Enhancing visibility on international tourism platforms
• Attracting longer-stay and conscious travelers to the state

This initiative comes under Kerala’s larger vision of positioning itself as a leader in sustainable tourism.

Why Munnar?

Munnar is already a popular destination in Kerala, receiving over 12 lakh tourists annually (based on hotel data). However, the actual footfall may be three to four times higher, as many tourists do day visits without staying overnight.

The influx of short-term visitors has led to strain on local resources, waste generation, and environmental degradation, hence the urgency to regulate and rethink tourism through responsible frameworks.

Plastic-Free & Eco-Conscious Goals

One of the key components of the project is to make Munnar a plastic-free zone. To implement this:

• Authorities will provide “village life experience” packages
• Tour guides, auto-rickshaw drivers, and taxi operators will be trained in sustainable practices
• Signboards and awareness campaigns will promote responsible behavior

This aligns with Kerala’s broader goal to promote eco-tourism and rural livelihoods together.

Gender-Inclusive Tourism Model

A major highlight is the emphasis on gender-inclusive tourism. The Tourism Department aims to:

• Promote gender equality in tourism
• Ensure Munnar becomes a safe and welcoming space for women – as both hosts and travelers
• Build community-based tourism where women play leadership roles

Such a model serves not only environmental goals but also social empowerment, especially for rural women in Kerala.

Relevance for UPSC Aspirants

This case holds significant importance for:

• GS Paper III – Environment & Sustainable Development
• GS Paper II – Governance & Gender Inclusion
• Prelims – Government schemes, tourism models
• Mains – Case studies on eco-tourism and inclusive development

It serves as an ideal example of integrating local economy, environmental protection, and social justice.

UPSC Practice MCQs

1. What is the objective of Kerala's ‘Responsible Tourism’ drive in Munnar?
A. Increase foreign investment
B. Promote religious tourism
C. Promote eco-friendly and inclusive tourism
D. Convert Munnar into a commercial city
✅ Answer: C

2. How much amount has been sanctioned for the project?
A. ₹25 lakh
B. ₹1 crore
C. ₹75 lakh
D. ₹50 lakh
✅ Answer: D

3. Which hill station is the first focus of the ‘Responsible Tourism Destination’ initiative?
A. Wayanad
B. Ponmudi
C. Munnar
D. Thekkady
✅ Answer: C

4. Which of the following is NOT a goal of the project?
A. Gender equality
B. Plastic-free tourism
C. Promoting luxury resorts
D. Village life tourism packages
✅ Answer: C

5. What is meant by “net-zero tourism” in the context of this initiative?
A. Zero tourists allowed
B. Tourism only for locals
C. Reducing the carbon footprint of tourists
D. Providing free transport to all tourists
✅ Answer: C